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Social media activates the same reward circles in teenage brain as chocolate and gambling

University of California, Los Angeles (UCLA) has conducted a study where the brain of teenagers between the age of 13 and 18 were scanned while they were looking at social network website that was similar to Instagram. The teenagers looked at various photos, some of which they have submitted themselves.

Researchers were operating the network under several fake profiles and reacting to various pictures that the real participants were posting. It was found that the reward circuit in teenage brain was activated when they saw that one of the images that they have posted received many likes.

It was also found that the likelihood of teenager liking a picture was proportionate to how many other people liked that picture, confirming that peer pressure exists in the virtual space as much as it does in the physical reality.

However, some other interesting results were discovered by the study. Seeing images with risky content, such as references to cigarettes and alcohol, deactivates brain centres that are responsible for response inhibition and cognitive control, which suggests that teenagers are vulnerable to provocative advertising.



For more information, follow this link:

http://www.wired.co.uk/article/what-happens-to-teenage-brain-on-social-media


Published by

Posted on 12 Jun 2016




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